Technical Director & Founder
Shopware 6 Certified Advanced Developer
From tinkering with HTML as a kid to architecting e-commerce systems handling millions in revenue. 10+ years building real solutions.
Built single-page websites and basic JavaScript apps as a kid. No grand vision, just tinkering and learning what worked. Wrote SEO content and academic papers as a freelance content writer during school days.
Bachelor's degree (Al Faqih ul Mutqin | Simat Rabea) at Aljamea tus Saifiyah. Developed discipline, analytical thinking, and attention to detail that later translated into systematic problem-solving in software development.
Iqra University, Karachi. Formal computer science education building on years of self-taught coding. Continued freelance content writing during this period.
Built 5 Android apps that reached 1.3 million installations with a 4.47/5 average rating. Realized I could turn childhood tinkering into something real.
Web Application Developer at Q-Solutions, Karachi. OpenCart implementations and Ionic mobile apps. Promoted to Senior Developer. First real taste of e-commerce.
Joined ZEPCOM as Backend Developer (2018-2023). Started with Shopware 5.2 immediately in 2018. Everything clicked. Transitioned to Shopware 6 after its release. Stopped being a generalist and went all-in on Shopware e-commerce architecture. 8 years of exclusive focus since then.
80+ projects on Fiverr (5.0 rating), 450+ hours on Upwork (5-star reviews). Custom themes, plugins, integrations, performance optimizations for EU clients.
Senior Developer with NETFORMIC (Germany) and D2 Agency (Netherlands). High-profile projects: Nubert D2C, Custom-Reserve guitars, FIT e-bikes, Ingun B2B, Globus omnichannel. Built custom Shopware-Rubin integration (94% faster), handled 20K+ product variants.
Official certification validating years of deep architectural work on complex Shopware systems.
Building e-commerce systems through Elixent Digital and custom software through Synhex Solutions. Leading teams solving complex e-commerce challenges for EU/DACH clients. High-volume data integrations, custom B2B solutions, ERP/PIM sync, scalable plugins.
The work I do, day in and day out.
Custom plugins, ERP/PIM integrations, performance optimization, platform migrations. Systems that handle millions in revenue and massive product catalogs.
Web applications, RESTful APIs, system architecture. PHP, Symfony, Vue.js, whatever's needed to solve the problem. Building things that scale.
Native Android apps. Started in 2014, built apps with 1.3M+ installs. Still developing mobile solutions for clients who need more than a web app.
One technical director, focused expertise.
Shopware & E-commerce Excellence
Specialized Shopware development for EU/DACH region. Custom plugins, complex integrations, platform migrations, performance optimization. For businesses that demand technical excellence.
Custom Web & Mobile Development
Full-service development for custom web applications, native Android apps, and scalable backend systems. From concept to deployment.